Search Engine Optimisation is an ever moving target constantly changing, before launching any site I run through this seo checklist, it is updated regularly:
- Have you set up Google Analytics?
- Have you set up Google Webmaster Tools?
- Are all the images labelled with meaningful alt tags?
- Have you used Screaming Frog to search for broken links
- Have you made an XML sitemap?
- Has your sitemap been loaded onto Google Webmaster Tools?
- Have you used HTML Data Structured Markup in Google Webmaster Tools?
- Have you found any errors like 404s using Xenu?
- Have you keyworded accurately in every single page and post?
- Does your website pass the google Mobile Test
- Have you tested the website in different browsers:
- Safari – usually a problem
- Firefox
- Chrome
- Have you checked for duplicate content?
- Have you made a robots.txt file?
- Have you submitted robots.txt file to Google Webmaster tools?
- Have you checked the speed of your site?
- Have you linked all your social media?
As always if you have any thoughts or want to discuss further then lets have a real conversation and get in touch on twitter @naoimigillis.
