MicroBlogging is a term used to define the new idea of short status updates like your Facebook status update, your tweets. They are generally short in length. They are not a good practice in your own blog as they are difficult for search engines to quantify what the content means and every single time you sit down to write content SEO needs to be at the front of your mind. It has been said that the optimum character length is 300 word count for a search engine to be able to quantify, however the analysis from the word count in the Popularity measured from 2 years of Mashable.com articles contradicts this. This popularity was measured by the number of social shares. Since a microblog is essentially social media this has now come full circle. Examples of MicroBlogging sites include to name a few:
Microblogging your content on social media is very important to drive traffic to your website and the higher the credibility and popularity of the content then the higher the ranking on search engines. Unfortunately its is not one size fits all for increasing ranking, its a big picture that needs to be looked at and tailored to your business. Start sharing on social media.
As always if you have any thoughts or want to discuss further then get in touch on twitter @naoimigillis. This is my microblogging platform of choice.